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Cookie Policy

Your privacy is important to Kylie Cosmetics (“Kylie Cosmetics”, “we” or “us”) and we are committed to protecting your personal information. This Cookie Policy provides you, as a user of our website with clear and accessible information about the cookies and similar technologies that Kylie Cosmetics uses, why they are used and the choices you have via your cookie settin

Unless otherwise defined in this Cookie Policy, capitalized terms used in this Cookie Policy have the same meaning as in our Privacy Policy.

We encourage you to take the time to review this Cookie Policy in full. However, we have designed this Cookie Policy so that you can easily find answers to the questions that you might have. Click on any of the following links to be directed to the relevant information:

·         What are cookies and similar technologies?

·         What types of cookies does Kylie Cosmetics use?

·         How does Kylie Cosmetics use cookies?

·         How to manage your cookie preferences?

·         Does this Cookie Policy ever change?

·         How do I contact Kylie Cosmetics?


What are cookies and similar technologies?

Cookies, are small data files that are downloaded to your device when you visit a website or application. When you return to the website, or another website that recognizes that cookie, the cookie is sent to that site to enhance your experience by remembering your preferences, providing tailored advertising, helping you navigate more efficiently or keeping you logged in. You can find out more about cookies at www.allaboutcookies.org or www.youronlinechoices.eu.

To learn more about how Kylie Cosmetics uses cookies, please refer to the section “How does Kylie Cosmetics use cookies?”.

The Kylie Cosmetics website may use similar technologies to cookies, including pixel tags, mobile device identifiers, web beacons and server logs to understand how you are using our website and provide adverts tailored to you and your interests. These technologies often take the form of a small, transparent graphic images placed on a web page or in an email.  They work with cookies and capture data like your IP address, when you viewed the page or email and what device you were using. Where we use web beacons in the emails we send to you, these are used to enable us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates and click through rates which our emails achieve.

What types of cookies does Kylie Cosmetics use?

There are different types of cookies:

·         Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

·         Performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

·         Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

·         Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. The Kylie Cosmetics website use cookies set by Social Sites (such as the Facebook “like” button) which enables you to share and engage with our Content via these Social Sites. By allowing these cookies, these Social Sites may be able to track your browser activity and build up a profile of your interests.

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

These cookies are required for the running and operation of the Coty Sites and cannot be switched off in our systems. For example, by facilitating your account login when accessing secure areas of the Coty Sites; allowing you to navigate around the Coty Sites including remembering text you have entered into a form; determining if your browser has JavaScript enabled to allow you to view content; and using an online shopping basket.












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Performance Cookies

These cookies collect information about how the Coty Sites are used to help us understand how our Sites are performing in order to improve the quality of the Site and your experience using the Site. For example, by counting the pages visitors visit most often on our Sites and whether any users receive error messages.














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Functional Cookies

These cookies enable the Coty Sites to provide you with a customized experience when navigating the Coty Sites. For example, embedded YouTube video / visuals, by remembering the choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize.







1st Party



Targeting Cookies

The Coty Sites use cookies set by us and our third party partners in order to understand how you use the Coty Sites in order to build a profile of your interests. The information collected via these cookies will be used to show you better and more personal adverts on the Coty Sites and other sites you visit and analyze traffic to the Coty Sites. We will share the personal information collected about your use of the Coty Sites with our advertisers and analysts.







1st Party

90 days



3rd Party



How does Kylie Cosmetics use cookies?

When you access the Kylie Cosmetics website, view or interact with our content or otherwise communicate with us digitally, Kylie Cosmetics, our affiliates and our partners use cookies, web beacons and similar technologies to:

·         understand the behavior of users to the Kylie Cosmetics website;

·         track which parts of the Kylie Cosmetics website people have visited;

·         understand the profile of the users of the Kylie Cosmetics website;

·         make our Kylie Cosmetics website as convenient and personal as possible, for example by keeping you signed in;

·         provide certain services that require the use of cookies such as using an online shopping basket;

·         measure the effectiveness of our online advertising or how often our content is viewed;

·         determine which email messages were opened, whether you clicked on any links and interacted with the content and to optimize your email experience;

·         analyze your information including your location, products and/or services requested, age, time zone, IP address and URL visited, against our wider customer base for internal business purposes, such as generating statistics and developing marketing plans, to improve our services and products, the Kylie Cosmetics website and content. We may also aggregate and de-identify your information to create customer segments and share with our licensees and partners.

We may also use cookies for tailored advertising purposes. For example, we, or with third party vendors, may use your information to provide you with tailored advertising on third party sites, including Social Sites. These advertisements are either: (i) “contextual” (meaning they are presented due to the webpage that you are viewing); or (ii) “behavioral advertising” or “interest-based advertising” (i.e. where advertisements are shown to you based upon your interests which we have inferred from your information including demographic, geographic and interest-based data).  We may use tailored advertising to specifically include or exclude individuals who have registered for our products and services that are most relevant to you.

We may match your browsing activity on one device, such as your mobile phone, with your browsing activity on another device, such as your tablet, to ensure our advertising is tailored to you. To allow us to do this, our preferred technology partners may share information, including your browsing patterns, geo-location and device identifiers, and we will match that information to the information in our user base as a whole by identifying the browser and devices that appear to be used by the same person. To learn more about how we share your information, please refer to our Privacy Policy.

When you: (i) sign in to the Kylie Cosmetics website using a Social Site or other websites; (ii) access Social Sites using the Kylie Cosmetics website or other websites; and/or (iii) submit content to Social Sites or other websites using the Kylie Cosmetics website; that Social Site or other website may use cookies and similar technologies to collect data about user behavior for their own purposes. This use of cookies is in line with that third party’s own cookie policy, over which we have no control.

A more comprehensive list of the types of cookies Kylie Cosmetics uses and what they are used for is available by clicking here to access our cookie management tool.

How to manage your cookies preferences?

We have set out below the ways you can manage your cookie preferences across your browser and your mobile device.

You are welcome to block the use of some or all of the cookies and similar technologies we use on our website. However, please be aware that doing so may impair some features and/or services on our website and its functionality or may even render some or all of it unusable. Additionally, added functionality which is provided by personalization technologies will likely not work - impairing our ability to provide content or products which are most relevant to you.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

Cookie control tool

You can accept or reject non-essential cookies by clicking here to amend your cookie settings using our cookie management tool. You can choose not to allow some types of cookies by clicking on the different cookie categories and you will also find out more information about what each cookie category is used for by Kylie Cosmetics.  

Browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. However, please be aware that when you disable cookies, some features and services on the Kylie Cosmetics website may not function properly and may cancel opt-outs that rely on cookies, such as web analytics. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers: 

·         Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB

·         Mozilla Firefox: https://support.mozilla.org/en-US/kb/delete-browsing-search-download-history-firefox?redirectlocale=en-US&redirectslug=Clear+Recent+History

·         Microsoft Edge - https://support.microsoft.com/en-us/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy

·         Microsoft Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer

·         Apple Safari: https://support.apple.com/kb/PH5042?locale=en_US

·         Opera - https://help.opera.com/en/latest/

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session.

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Web beacons

By setting your email account to display emails as text only, you may be able to prevent the use of some web beacons, however please be aware that our emails won’t look as pretty and some functionality may be disabled. Please consult the "Help" section of your email client for more information. Alternatively, you can remove yourself completely from our mailing list by going to the bottom of any email from us and clicking on the relevant 'unsubscribe' link in the emails you receive or by contacting us using the details found in the section “How do I contact Kylie Cosmetics?”.

Mobile Device Cookies

For your mobile device, you can understand which third parties have currently enabled cookies on your mobile device and how to opt-out of some of those cookies by accessing the Network Advertising Initiative's website at http://www.networkadvertising.org/mobile-choices from your mobile device. On your mobile device you may also select “Limit Ad Tracking” (on iOS devices) or “Opt out of Interest-Based Ads” (on Android) which allows you to limit the use of information about your use of apps for purposes of serving ads targeted to your interests.

Does this Policy ever change?

We may update or modify this Policy from time to time in response to changing legal, technical or business developments. We will obtain your consent to any material Policy changes if and where this is required by applicable data protection laws. The date of the most recent version of this Policy will appear at the top of the page.

When we update our Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. For example, we will notify you of any changes to this Policy by posting a new Policy and updating the “last modified” date at the top of this page or by sending the new Policy to you via email, where appropriate.

How do I contact Kylie Cosmetics?

If you have any questions regarding our Policy or how we handle your information, please contact us either:

·         Via email at eu@help.kyliecosmetics.com and/or

·         Via postal mail at Coty Operations B.V., Buitenveldertselaan 5, 1082 VA Amsterdam Netherlands.