why we love it
Lip Liner
Ultra-creamy
smoothly glides on lips.
24-hour wear lip liner
long-lasting, smudge-proof lip contour.
pairs with all lip textures
wear it with our matte, velvet, or gloss finishes.
Matte Liquid Lipstick
True-matte
non-sticky finish.
Long-lasting
8-hour wear liquid lipstick.
real results
Pencil Lip Liner*:
100% agreed
the formula does not feather and prevents lipstick from smudging.
100% agreed
the product has an intense color payoff.
98% agreed
the product brings more definition and sculpt the lips.
98% agreed
the formula is comfortable to wear.
98% agreed
the formula is transfer-proof and smudge-proof.
96% agreed
the product is long-lasting.
Matte Liquid Lipstick**:
100% agreed
the product provides full coverage on lips.
100% agreed
the formula sets quickly and is non-sticky.
98% agreed
the formula is highly pigmented and delivers one-swipe color payoff.
98% agreed
the product is transfer-resistant, smudge-resistant, water-resistant.
96% agreed
the product is lightweight and comfortable to wear.
94% agreed
the formula does not feather on the lips.
**Consumer acceptance test conducted with 50 women between 18-40 years, current users of matte liquid lipstick. Product use for 1 week.
