why we love it
up to 12 hour wear
doesn’t budge, crease, or transfer.
weightless and comfortable formula
dries to a blurred, soft-matte finish.
easy to build and blend
no streaks or patchiness.
long-lasting color
stays vibrant all day without fading.
whipped, cream-to-powder texture
offers ample playtime before drying.
flexible doe foot
replicates the tapping of a finger for mess-free application.
real results
100% say
the formula blends seamlessly.
100% say
the formula blurs fine lines on the lid.
100% say
it doesn’t settle into lid lines.
100% say
the formula is non-oily, non-sticky, and doesn’t dry out the lids.
100% say
it leaves a smooth, soft-matte finish.
100% say
it’s highly pigmented and gives full coverage.
100% say
it’s easily buildable and doesn’t get patchy.
100% say
it applies evenly on the lids without leaving any streaks.
100% say
it’s weightless, flexible, and comfortable on the lids.
100% say
the color doesn’t fade throughout the day.
100% say
it’s smudge-resistant, crease-resistant, and doesn’t flake.
100% say
it doesn’t transfer on the upper lid.
