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Lip Liner*:

  • 100% agreed the formula does not feather.
  • 100% agreed the product has an intense color payoff.
  • 100% agreed the product is transfer-resistant when worn with a face mask.
  • 100% agreed the product prevents lipstick from smudging.
  • 98% agreed the product brings more definition and sculpt the lips.
  • 98% agreed the formula is comfortable to wear.
  • 98% agreed the formula is transfer-proof.
  • 98% agreed the formula is smudge-proof.
  • 96% agreed the product is long-lasting.

*Consumer acceptance test conducted with 50 women between 18-40 years, current users of matte lipstick and lip liner. Product use for 1 week.

 

Matte Liquid Lipstick**:

  • 100% agreed the formula is non-sticky.
  • 100% agreed the product sets quickly on the lips.
  • 100% found the product provides full coverage on lips.
  • 98% agreed the product delivers one-swipe instant-setting color payoff.
  • 98% agreed the product lets you shape and structure lips.
  • 98% agreed the formula is highly pigmented.
  • 98% agreed the product is transfer-resistant.           
  • 98% agreed the product is smudge resistant.
  • 96% agreed the product is lightweight and comfortable to wear.
  • 94% agreed the formula does not feather on the lips.

**Consumer acceptance test conducted with 50 women between 18-40 years, current users of matte liquid lipstick. Product use for 1 week.

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